The Elite Mission of Marketing Ops


Marketing operations have become increasingly complex. Not only are there thousands of martech tools to choose from, but the expectations placed on modern marketing executives by their peers in the C-suite require the skill and mastery of an accomplished circus performer, and we’re talking Cirque Du Soliel, not Ringling Brothers. Bestselling marketing author and TED Talk speaker, Bryan Kramer, puts it this way:

“CMOs are the designated miracle makers. They’re busy innovating, creating strategies, crafting messages, bringing in leads and surrounded by tools and data. The demands facing CMOs can feel impossibly tough, and having to take ownership and accountability for what feels like every decision is hard-hitting.”